7 Publishing Mistakes First-Time Authors in India Must Avoid (2026)
Every year, thousands of Indian authors invest their time, money, and creative energy into writing a book — only to see it fail at the publishing stage. Not because the writing was poor, but because of avoidable, costly mistakes made in the process of getting it published. The Indian self publishing market is booming in 2026, with over 90,000 new titles published annually. The opportunity is enormous. But so is the noise — and the misinformation. Predatory vanity presses, bad cover design, and zero marketing planning are quietly killing books that deserved far better. At Ritera Publishing, we have worked with hundreds of first-time Indian authors. These are the seven mistakes we see most often — and exactly what to do instead.
Ritera Exclusive4 April 20265 min read
